THE PEOPLE WHO ARE THE FIRST TO FIND THE COOL STUFF
THE ONES WHOSE IDEAS CATCH ON, AND BECOME MAINSTREAM
WHAT MAKES AN INFLUENCER?
Although this documentary seems a little .... impossibly cool .. it`s based in New York, and the people within have cooler - than - thou jobs, and the cinematography is slick .. But it`s a interesting piece on how modern day culture is shaped by the few in their own little way. It raises questions that most creative people wrestle with everyday - Can you be still be an `influencer` if you`ve taken the corporate dollar? Should you stay underground or go mainstream?
What you might take away from this film is that, influencers must live in one of the big cities and have a`lifestyle`.. this isn`t true, and you know it too. Everyone knows THAT someone who is into stuff way before everyone else, whether it be through fashion , music, film ,TV , Science, technology or design. Although modern day pop culture has the feel of "the emperors new clothes" about it when it comes to things like `brand awareness` .. `going viral`... "like me on facebook" (guilty!) where the only thing generated is an emotion; not money, not a tangible product you can touch there`s something endlessly fascinating about the way trends emerge, change and morph into the next `big thing` , how they become part of the landscape without actually existing and who are people who are always on the hunt for it.
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